Thought Leadership

Afia Adopts New, Forward-Looking Brand

ANN ARBOR, MI – March 21, 2017 – Afia, experts in healthcare consulting, are unveiling a refreshed brand and website with an eye toward furthering their impact across the healthcare system. The new brand marks Afia’s growth over the past decade and their expanded capabilities to improve healthcare organization’s clinical delivery, financial operations, and technical infrastructure with their broad range of services.

“While the healthcare landscape has continually changed, Afia has also grown and evolved. We felt this was the perfect time to re-envision our brand and emphasize our commitment to helping organizations become more connected, streamlined and patient centered,” said Matt Hoffman, managing partner, Afia.

Afia is deeply rooted in providing unbiased counsel to organizations and helping them put the right infrastructure in place to connect systems, utilize data, and re-engineer workflows to enhance their clinical, administrative, and financial outcomes. For organizations, the first step is often assessing their individual needs.

Afia’s website now offers six free online assessment surveys open to any organization that is experiencing issues or inefficiencies with their own workflows or technology. By visiting, organizations will find a general needs assessment, as well as surveys related to these common challenges:

“Healthcare is complex. Our goal is to become a trusted partner to healthcare organizations, and utilize our expertise to help make difficult decisions more straight-forward. We’re a company of problem solvers.  We’ve built a decade’s worth of capabilities around our clients’ needs, and now we look forward to continuing to expand our impact to healthcare organizations across the country,” added Hoffman.



Afia is a healthcare consulting firm based in Ann Arbor, Michigan dedicated to helping transform leading healthcare organizations across the country improve systems, patient experience, and outcomes.

Afia offers expertise in a diverse array of healthcare services, including Electronic Health Record (EHR) selection and implementation, revenue cycle assessments, cloud services, integrated health, and data analytics. For additional information, visit

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